The Ideal Candidate

Only exceptional students flourish in our environment, students who are open-minded enough to knowingly ask questions that yield answers contradictory to preconceptions, existing beliefs or self-interest. Why? Because we pursue problems with fuzzy boundaries that may never have been articulated or analyzed, much less solved.

Only unique students eager for knowledge and intellectual adventures can handle this program. Why? Because the way to solve the most important marketing problems is not spelled out in textbooks or articles. We spoon-feed our students nothing. Rather, we arm them with critical thinking skills and analytical tools, then demand they develop their individual styles and solutions to problems.

Only mature students who can embrace divergent views and manage existing biases can benefit from and contribute to the Broad culture. Why? Because we constantly challenge the status quo and believe spirited debate and vigorous conflicts of ideas are key to finding innovative solutions to the day’s most important strategic issues.