Our Curriculum

Do you remember the "4Ps" from your undergraduate marketing courses? Its time to grow up and learn about investing in marketing equity. Our program has the single focus of building marketing equity. At the Broad Marketing MBA Program, you learn about how to invest in and profit from innovation equity, customer equity, brand equity and relational equity. Innovation equity is about how to create new markets and rejuvenate old ones, customer equity is about how to nurture loyal customers, brand equity is about how to build emotional attachment to brands, and relational equity is about how to foster valuable connections between a firm and its global partners, suppliers, distributors, and customers.