Relational Equity

The network value of societal, supplier, channel partner, and employee relationships.

MSC 862 - Developing Global Markets
Learn to take your company to overseas market success. An increasing number of countries are opening their borders to the world market. Ongoing globalization of markets means more customers for goods and services if you know how to reach them. Companies expanding into new international markets face cultural, political, organizational, and financial challenges. Managers responsible for meeting these challenges must understand the potential rewards and pitfalls of international expansion. A key task is to initiate and sustain profitable relationships with foreign customers, intermediaries, and suppliers. Foreign business partners vary in terms of ownership, motivation, and effectiveness, necessitating different partnering strategies. You will learn tools for analyzing and selecting markets, developing market entry and relational strategies, and planning regional expansion, and thereby leading your company in successfully marketing products and services abroad.