Our Foundation

If you merely want to learn about the marketing basics, go to a traditional MBA program. If you want to become an in-demand marketer, come to Broad. For MBA-level hires, companies are demanding more rigorous, creative, critical thinkers who look to the future for solutions. They are seeking MBAs who thrive on fuzzy, frustrating and ambiguous problems and situations and are delighted with MBAs who thirst for competitive shoot-outs. And, they are offering the plum marketing jobs to MBAs who can envision and create new markets, grow fledgling markets and dominate the competition in maturing markets.

Your marketability upon graduation will not depend on how much you have been taught about marketing in an ivory tower. It will depend on your ability to do marketing in the down-and-dirty trenches of the real world.