Our Vision and Mission

Rather than remaining trapped in the fiction that all things marketing can be neatly categorized, labeled and stored in the 4P knowledge silos, the Broad Marketing MBA Program sees markets and marketing problems as they really are: messy and multi-dimensional, profoundly protean, frustratingly fuzzy, agonizingly ambiguous and intellectually intimidating. Instead of visualizing MBA students as intelligent receptacles, we recognize them for what they must become: Tough-minded, critical thinkers and courageous, innovative strategists who play to win in actual marketing situations. We have progressed light-years beyond sharing marketing lore and designed an integrated, skill based, rigorous curriculum to train the kind of MBAs most sought-after by corporations.

The Marketing MBA Program mission is to teach our students how to integrate existing knowledge, reorganize it, and generate practical new knowledge through innovative and demanding pedagogies, for the purpose of growing businesses.